If you’ve ever slowed down long enough to wonder about the effect of our increasing immersion in the world of social media and digital technology, Michael Wesch is the person to ask.

He has been called “the explainer” by Wired magazine, he has won that publication’s Rave Award, the John Culkin Award for Outstanding Praxis in Media Ecology and numerous other distinctions.

But for students in his class at Kansas State University, where he is an associate professor of cultural anthropology and digital ethnography and holds the Coffman Chair for University Distinguished Teaching Scholars, Wesch’s biggest impact has been in teaching students to be not just knowledgeable, but what he describes as “knowledge-able.”

At a time when Facebook often wins over professors in the battle for students’ attention, Wesch not only engages students in learning, but he gets them to create and share their learning through video projects viewed by millions of people online.

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